Dallas Morning News
On the audience team at the Dallas Morning News, I balanced many different roles, including homepage management, daily newsletters and push notifications, and posting to dozens of social channels. As an intern with the team, I took ownership of our visual social strategy, using my photojournalism and design background to revamp our post templates and design standards. I also experimented with new formats like Instagram quizzes and behind-the-scenes TikToks, and I contributed research and expertise to a cross-departmental video strategy playbook.
I interned on the production desk at POLITICO Europe during the 2019 European commissioner hearings and at the height of Brexit negotiations. I ran our Twitter and Facebook accounts, using spreadsheets to track daily and long-term social media strategy. I also made social-first breaking news graphics for events like the sentencings of Catalan separatists. All images I posted to the social channels came equipped with alt text, a practice I introduced to the production team.
As part of my time as a data strategy intern at Dow Jones, I participated in a cross-department, intern-led project where we attempted to solve a real-world problem for the company. My group pitched WSJ and DJ executives on solutions to a shrinking young-adult subscriber base. We determined the most effective solutions to be a transitionary post-college subscription deal and a focus on WSJ Noted, the publication's youth-focused digital magazine. I presented on the strengths of visuals-first platforms with millennial and Gen Z audiences, and I adapted Noted stories about cryptocurrency and the toll of virtual meetings into visuals-first posts.
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